SEMrush is one of the biggest players in online marketing tools, offering solutions for SEO, paid search, content, and, of course, social media.

The functions of its social offering are split into two categories: posting and tracking. Posting, as you might expect, allows you to create drafts, schedule posts, and brainstorm content ideas. Features such as built-in RSS feeds are designed to give teams inspiration for new and well performing content, while a Google Chrome extension is also available to allow you to post on the go.

The tracking portion of the platform focuses on the impact your posts have had, allowing you to monitor how your content performs, analyse who your audience is and how it’s growing, track competitors’ activity, and set your team internal benchmarks or goals. Meanwhile intuitive reporting tools mean that stakeholders across the business can be kept up-to-date on social activity.

SEMrush’s social tools are only available as part of the company’s entire platform, so it’s likely to be primarily of interest to businesses that decide to buy into the SEMrush ecosystem. A beginner SEMRush plan costs $99.95 per month, with a ‘guru’ offering costing a little more at $191.62 per month. For larger businesses, a plan that costs $374.95 per month is available, as well as a negotiable and customisable enterprise plan for those who need a more tailored platform for their business. Support is available via phone and email.