Loomly performs a smaller number of functions than some of its competitors, but it performs them well. Primarily it acts as a social media calendar, allowing teams to view, edit and schedule their content in one place. The calendar approach has one big benefit – unifying information, and getting rid of disparate content spreadsheets or documents. Everything can be viewed in one place, and team members are notified whenever anything is updated, edited, or commented on, meaning there’s no need for endless email chains.

Loomly also gives teams ideas for content – RSS feeds, trending topics, and date-related events are all suggested, helping keep content fresh and inspired. Optimisation tips are also offered when content is drafted, helping to ensure that teams’ posts adhere to social best practice.

Collaboration is key in Loomly. The tool offers collaborative review processes that mock up posts and allow for comment, as well as approval and sign-off systems for those further up the chain of command. A version history of all posts is also available, so teams will be working on the most up to date version of posts as well as being able to see previous edits.

A base tier is available for $25 per month, standard at $57 per month, and advanced at $119 per month. A premium tier is available for $249 per month and an enterprise level by negotiation. Support is available via email and live chat.