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Hubspot

Hubspot

Founded

2006, US

Hubspot Marketing


Founded in 2006, Hubspot offers a range of products in social media management, content management, SEO, analytics, and more. They’re also well-known for their own content, with their blog becoming a popular resource for marketeers.


Hubspot Marketing is the company’s inbound marketing solution, and it doesn’t just cover social. It allows users to create a full-scale content strategy – meaning every stage of the content journey, from writing content to creating SEO suggestions to social media scheduling, is covered. It also has a tool to suggest the best times to post content for specific audiences, and uses an algorithm to work out what kinds of copy, images, and headlines worked best for you on social in the past. You can also track social mentions – even indirect ones – and have your sales team notified by email when particularly topics come up.


Beyond social, Hubspot Marketing provides a range of lead-generation, qualifying, and conversion tools, including landing page design, CTA creation, and user journey personalisation.


Hubspot Marketing offers a limited free tier, while their starter tier begins at £33.60 per month. A professional tier, billed annually, starts at £655 per month, and an enterprise tier, designed for advanced marketing teams, starts at £2,624 per month. Support is available via phone and email.

Best for

Small, medium and large businesses

Features

  • Content curation
  • Post scheduling
  • Drag & drop to reschedule posts
  • Shared social media inbox
  • Engagement analytics
  • Brand mentions
  • ROI analysis
  • Keyword tracking
  • Real time reporting
  • Conversion tracking
  • Influencer identification
  • CRM integration
  • API
  • Mobile app
  • Live support
  • Free trial

Deployment

Cloud, SaaS, Web

Why not see it for yourself